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"We do know that a lot of celebrities use Tinybeans ... it's for people who really, really value their privacy," Ms. Kurtini said.

"It's not flooding your [Facebook] feed every day and it's being respectful of your kid's privacy as well."

The social media platform for kids has also booked high profile advertisers including the Walt Disney company, Walmart and General Motors.

Tinybeans also said that Walt Disney’s many brands have begun to “utilise the Tinybeans platform to further engage new parents and grow the awareness of a vast array of Walt Disney properties,” which suggests that the partnership is a good fit with similar customer interests allowing for significant cross-selling and up-selling opportunities.

“Disney is one of the great American family heritage brands. Their investment in and presence on the Tinybeans mobile and web-based platforms reinforces the value of our millions of users as the right consumers to foster trusted engagement with the many brands of Disney,” said Eddie Geller, Executive Chairman and CEO of Tinybeans.