I've been thinking the big marketing angle LDX should be pursuing to promote uptake as well as combatting
antibiotic resistance is gut health. Antibiotics are known to nuke microbiome in the gut so this is happening
to ARI patients unnecessarily roughly 50% of the time. Given how much awareness of gut health and its consequences
for general health and wellbeing has grown in recent times, LDX could easily hook into this dynamic on social media by partnering
with those that promote it. 'Demand FeBriDX for the sake of your gut.' Maybe a link up with BIO ASX somehow..that sort of thing.
I tried to ring them yesterday to put this to them but they so far haven't returned my
call. Anybody got any suggestions as to who I should aim to speak to in the company?
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