I have seen a lot of promotional stuff recently on LinkedIn from TTM and it is clear that they have commenced promoting the product and expecting big things.
Not sure where he gets the time frame of three months from, but logically if they get the clinical trial result approval (and I don't think there is any doubt about that) then awareness needs to happen before that date and so there would be a raft of promo pieces that have to be created beforehand.
My take, is that they have all the other pieces now in place, such as Distribution and the next step is Marketing the product.
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