This deal is the company maker.
Coles will have to take the brand now, independants locally who are yet to distribute the brand will also take it.
Creates massive brand recognition via travelling interstate AFL visitors for their current push in the Eastern States market.
I have been holding off until Coles was willing to take the brands on themselves thus legitamising the brand. But have now bitten the bullet and am on board.
It's a public holiday over here in WA.... once the news filters through further and punters get in front of their screens there may be another little uplift over the comings week.
A few investors from the capital raise cashing in from this liquidity event - good luck to them....but This company will be a different beast in 12months.
I'm in at 6.8cents.
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