The Coca-Cola Company tonight plans to unveil one of the largest digital canvases in the world -- a new three-dimensional, high tech display -- in New York City's Times Square (at 47th Street and Broadway). The $6.5 million, 30-ton sign features some 2.6 million LEDs (Light Emissive Diodes) to illuminate the image, and 57 bits of processing to power the speed for the animation, creating an unprecedented digital experience. The design and shape of the 32 sculpted LED screens enable the sign to have a 60-degree vertical, and an even more unique 140-degree horizontal viewing angle. This interactive display is introduced as the local the local Coca-Cola bottler in New York celebrate its 100th anniversary.
Maybe there was some truth to that rumour regarding a very well know soft drinks manufacture requesting all 4 signs. Would be a good way for Pepsi to upstage their bitter rival.
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