Full page advert in today's Melbourne Herald Sun titled "MY STORY - Support Your Local"
Purporting to be endorsements by two RFG franchisee's, one Crust and one Michel's Patisserie, extolling the virtues of their franchise operations. No indication who paid for the advert but a good chance RFG.
Seems to me to be an expensive way, and of questionable value, to try and counter the franchisee relationship negativity contained in the Fairfax. What does a one-off full page advert cost, maybe $30-40.000?
Let the PR salvage campaign begin
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