App to app is purely a numbers game IMO. Millions of downloads. Revenue will flow from that. Example: Joe travels to Asia for business for a month. Needs data and voice. Acquires world credit. Certainly he will tell his family and friends to download the app to talk for free but he will also need to call others who don't have the app like landlines which he will use the world credit for as well as the data allowance. Millions of downloads equals more partnerships. Joe books his hotels through booking.com etc. Numbers will translate into revenue. IMO of course.
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App to app is purely a numbers game IMO. Millions of downloads....
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