PSH 0.00% 4.9¢ penrice soda holdings limited

let's get back to fundamentals, page-24

  1. 12,204 Posts.
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    GPASAS,
    Don't be amazed just follow the logic.Please correct me if you think the logic is wrong.

    Soda Ash is a commodity. There is no shortage of supply and demand is largely independent of price. PSH can't effectively lower the rate of production so it has to sell all it can make.

    PSH is a price taker in a commodity market. So it doesn't control price or quantity.

    I expect they had to sell overseas at the time of the Goro contract because they had a surplus to get rid of. I am not sure if they are now stuck with the deal.

    It will always be best for PSH to sell in Australia where it enjoys the benefit of the transport cost of its competitors.

    Bacci
 
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