David Hills said, in April,2005: “Large publishers are going to...

David Hills said, in April,2005:

“Large publishers are going to grow increasingly wary of getting too close to Yahoo and Google. We’re a very non-threatening alternative. We’re not looking to cream off either their audience or their advertisers, because we believe we can make a really good living just by doing what we’re doing.”

“Most publishers have ceded their search audience to either Google or Yahoo,” Hill says. “They take their results and offer their paid search advertising. As a result, they have no relation with the search advertiser, and they don’t have good site search or vertical search.” Hills says LookSmart will go to these publishers and offer them a package that combines site search functions with the new LookSmart vertical search capabilities. If they choose, those publishers can also license an ad platform from LookSmart, in order to take charge of their own advertiser relationships.

http://searchlineinfo.com/LookSmart_vertical_search/

:)
LC