Hi,
The short answer is 'how long is a piece of string"
The long answer (as in potential) is think about Microsoft and Google.
Microsoft initially had only DOS (much earlier version of PC operating system) and they invented a whole industry around it by first moving to Windows version (by which you could use mouse as a pointing device) and then by brilliant marketing had the whole PC market to itself and is now a Trillion Dollar company. The essence is that it started with a very simple product and kept on improving and took full advantage of first mover in the market.
Similarly, Google has evolved from a simple search algorithm by which it made the internet search more relevant. The start was simple and exclusive concept and again it took full advantage of its position in the market.
Now Phoslock has a simple product which is patented and exclusive worldwide. Unlike Microsoft and Google to some extent (which worked hard to create demand) , the demand for Phoslock is already there. Now it depends on the company's management how it takes full advantage of its position and up-to which extent which will dictate its share price in coming months and years. It can be like Microsoft or Google and has the POTENTIAL to become a trillion dollar company in the future. But always take note that potential and reality can be sometimes totally different things altogether. Stay tuned - interesting times ahead!! One of the water cleaning companies will be big - very big. Is it Phoslock or some other company - only time will tell!!!
DYOR as it is not an investment advice.
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