lifesaver metaphor and association

general interest: Surf Patrol's 1.5M+ prime-time viewers will be happy - it's returning in a new series shortly ... gets great brand recognition for SLSA sponsors, like DHL, Melbourne Water etc

"Channel 7 has announced that new episodes of the highly successful 'Surf Patrol' series will return to TV screens around Australia in the coming weeks. For Sydney and Brisbane viewers, 'Surf Patrol' will begin on Monday 29 October at 8pm, following 'Border Security'. For Melbourne, Adelaide and Perth viewers, the hit series will return the following week on Monday 5 November at 8pm".

source: http://www.slsa.com.au/default.aspx?s=newsarticle&id=629