Because it's sold quicker at a loss.
The company selling what they have as fast as they can, can only sell things at a loss.
MA tried for 10yrs to fix it and nothing.
DM with cost cutting and renegotiating can't even fix it.
No matter how much they sell more or less it doesn't matter because it is all sold at a loss.
Only chance is Christmas hopefully they do better than last year.
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lifx clean - dec delivery sold out lifx.com, page-79
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