DM has such a great record with pre-audit figures. The last one was the $6m loss reported in the interim annual report, which ended up being $12m after the audit.
Besides, DM is on record saying that each of the Mar, Jun & Oct quarters are the lowest in sales when reporting on the results of each of those said quarters. The reality is BUD is relying on three annual sales events (Prime Day, Thanksgiving Sales and Christmas) and selling at discounted prices, to hopefully turn cash flow positive.
Meanwhile, the competitors grow by the day, all at lower prices.
DM has such a great record with pre-audit figures. The last one...
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