I don't believe I am just looking at the Philips deal...well...

I don't believe I am just looking at the Philips deal...well fairly well researched SPECULATION of the Philips deal. But however since the thread is about this deal it is good to know the realm of expected revenue. What ever it may be, early revenue will help the company pay for overheads so that's important. On the larger scale, as you said, to have a commercialised product being a solution to a top tier co. problem is the best showcase yout can get for further deals. Successful use of ADRC in Philips lighting will also drive sales into other Philips products that require a similar solution. Philips are in all corners of the technology industry...
Then obviously there's the other companies in the industry that see ADRC being utilised and also want a competitive solution. I think things will move fast once the first few contracts get drawn up.

Love the dot joining and research from you all on here this weekend, it's a nice break from the usual slop. Many hands make light work.

Ups