Ok, I think its safe to now say that the daily countdown was in...

Ok, I think its safe to now say that the daily countdown was in fact just for the rebrand and there wasn't much more to it than that.

I quote:

@ 3 days to go - "Get ready to be amazed!"
@ 2 days to go - "Get ready for something special!"
@ 1 day to go - "Keep an eye out for something amazing"

Understanding your customer is an important task for marketers, what's important to them and what do they value. I hope ICI can take some learnings from this.

In my humble opinion Gameconomy should have simply changed to Hashcode Studio and posted something like:

"Hey friends, we're proud to announce our new company name and brand - Hashcode Studio. It's more than just a name change, more than ever, we are going to be focusing on web3 and metaverse technology that enables. Tell us what you think and look out for giveaways and future announcements."

Bar for the over-hype, I am very excited about Hashcode Studio, if they do have a strategy to power defi tech in the exploding web3 gaming market, it is absolutely a market that a tech provider can scale in. This could be a huge source of recurring revenue.