Hyundai Motors is facing challenges due to a recent slowdown in...

Hyundai Motors is facing challenges due to a recent slowdown in electric vehicle (EV) demand, primarily driven by high interest rates and a tighter consumer spending environment. With borrowing costs on the rise, potential buyers are hesitating to finance big-ticket items like EVs, making the market less attractive despite Hyundai’s efforts to expand its electric lineup. The economic climate has also left many consumers without spare cash, as rising costs of living and a sluggish economy weigh on household budgets. However, this situation is expected to shift as central banks approach the end of their rate-hiking cycles. When interest rates eventually decline, financing conditions should ease, making EVs more affordable and appealing to a broader audience. Hyundai is poised to benefit from this turnaround, with its diverse portfolio of electric models ready to meet renewed demand once economic conditions improve.