Lithium & The Future, page-2087

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10/08/17

11:51

Post #: 26413743
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Originally posted by Jarrydram ↑

Having said that, I believe AJM being able to produce first has significant advantages.

Examples of businesses that obtained a first mover advantage include innovators such as Amazon.com and eBay. Amazon.com created the first online bookstore and was immensely successful. By the time other retailers established an online bookstore presence, Amazon.com had already achieved significant brand name recognition, and parlayed its first mover advantage into marketing a range of other products besides books. eBay established the first major online auction site in 1995. Other auction websites have followed, but none have anything close to the brand recognition of eBay.

First movers in an industry are almost always followed by competitors that attempt to capitalise on the first mover's success and gain a share of the market for themselves. However, it is often the case that the first mover has established sufficient market share, customer loyalty and other advantages to enable it to maintain the lion's share of the market.

Although it's a different industry, I still believe it's the same concept.

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Yeah that's true, but in the lithium case both AJM and PLS are early movers - a couple of months difference in first product on ship isn't going to matter that much. Neither of them are First Movers - that title goes to the Big 4. They aren't even first movers in Australian producers

What they are is part of a group of Australian co.s and projects that are part of this early second wave - GXY, NMT, MIN, TAW (and possibly KDR) included.

All AJM have to do, and be focussed on, is to beat their own timeline. What others do just doesn't matter. The title of "Next cab off the rank", whether it goes to TAW, AJM or PLS doesn't matter other than bragging rights down the pub. It doesn't effect the business in any way.

AJM Price at posting: 17.8¢ Sentiment: None Disclosure: Not Held
5 Upvote

0 Great analysis

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