Kick ... LiveIQ has been in pre-production for some time now (first mentioned in the April webinar from memory) ... the release may even be brought forward yet. (as in over deliver) ... it may be inventory levels that are the only real concern .... hence the reference to mass production, in Friday's announcement.
"Proceeds from placement will be used to fund an increase in inventory levels of IQbuds
BOOST™, an increase in related sales and marketing activities, the mass production and launch of LiveIQ™ and for general working capital"
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