Logistics & Materials Handling speaks with Ed Clarke, co-founder and CEO.
Highlights Traceability and visibility
The company is primarily based in the Asia Pacific region and has been working with Lion Parcel, a delivery service in Indonesia to digitise its network. “In Vietnam, Asia, Indonesia there is a lot of sub-partners and multimodal networks, parcels are passed on jobs through partners but they often loose visibility,” Ed says.
Logistics providers often have four or five subcontractors and once a parcel reaches a new supplier the original provider losses visibility. According to Ed, the logistics industry in its current form is very fragmented.
“Even the big guys like DB Schenker and UPS still have the same problems, it’s all about traceability and visibility. Once you add different layers and suppliers with their own networks this gets increasingly hard,” he says.
Adaptable model
Ed recognised that in order to improve traceability and visibility any technology offering should be accessible to all businesses regardless of their size. “We have established a deliver-based pricing model so that the bigger companies can work with the smaller ones,” he says.
Ed believes that with this model, nobody is priced out. He thinks this is important in a multimodal industry that often engages a number of different suppliers to make a single delivery.
“The consumer wants to know delivery windows – in this day and age they aren’t willing to be left waiting for a couple of hours. There is a lot more responsibility on the carrier to provide real-time information so data is very powerful.”
