"inflation is a movable feast for retailers. they can put up their prices with impunity and its very difficult for the ACCC to prove such is done for the profit motive."
The ACCC's role is not to prove profit motive.
A business should be able to apply whatever profit margin they wish.
The market will determine whether a price is too high or not and whether their business is supported due to their pricing strategy.
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LNP Grills Bullock, page-89
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