For me the question has now become, is the any reason to...

For me the question has now become, is the any reason to introduce it over other solutions on the market? Sure the other software may not deliver the exact same level of results, but it seems to me not many do want it, otherwise the phone would be ringing off the wall and they'd have a "full pipeline". This is a tiny fly spec awash in world full of software solutions. And the old school management have no idea how to sell a fly spec, hence they're bring in some that do. Meanwhile management keep taking taking big gulps of cash out of the company. For what I'm not exactly sure or what value they deliver.