Our family buys it as we like to support Australian/NZ products and companies we invest in.
It is priced as a premium product, not a budget brand and not at the top end in price point.
Here are some examples of competitors products not even including super premium products like the aforementioned Ben & Jerrys that is a whopping $3.00 per 100ml.
Admittedly there is value added with the extra premium ingredients, but it certainly isn't cheap when you compare A2 ice cream at $0.61 per 100ml. B&J is 5x the price...
Sara Lee Ice Cream Classic Ultra Chocolate 1L
$8.99 $0.90 / 100ML
Sara Lee Ice Cream French Vanilla 1L
$8.99 $0.90 / 100ML
Peters Low Fat Ice Cream No Added Sugar 1.2L
$7.69 $0.64 / 100ML
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