A great article from april, 21st, 2005.< “Most publishers have...

A great article from april, 21st, 2005.

< “Most publishers have ceded their search audience to either Google or Yahoo,” Hill says. “They take their results and offer their paid search advertising. As a result, they have no relation with the search advertiser, and they don’t have good site search or vertical search.” Hills says LookSmart will go to these publishers and offer them a package that combines site search functions with the new LookSmart vertical search capabilities. If they choose, those publishers can also license an ad platform from LookSmart, in order to take charge of their own advertiser relationships. >

http://searchlineinfo.com/LookSmart_vert...

To date, publishers that have licensed the Ads Platform include ask.com, The NY Times, CBS Local TV Sites, Fox TV Sites and the recently announced "BIG FISH" in facebook.com. (All up, 10 licensee's up until the end of the Q2 period, with facebook.com coming 'on board' in july.)

What's next??

......"a package that combines site search functions with the new LookSmart vertical search capabilities." ????

And Looksmart's Market Cap following friday's close in the US was just, $54.74M ?? And they have $43.5M in "cash" ??? The current shareprice value is 'sub' .04cps in the 'old' value ......

I continue to believe that Looksmart is one that is definately, "under the radar". But only my opinion.

:)
LC