re: lok - q1 report - nice!! its pretty clear....they grow...

re: lok - q1 report - nice!! its pretty clear....they grow audience by 30% to only grow revenues by 5%

YET the higher audience has meant HIGHER ...TAC to partners....which is now 65%

65% of ALL revenues from partner sites goes back to the partners.


And the CPC despite having 30% more audience shrank to 15c down from 16c

its clear the audience they are attracting are NOT using LOOK for search es which are moentized.

Furl is the main source of traffic gain...yet at the same time....those who use it are NOT making money for LOOK.

which is exactly what i said would happen.

and i said 18 months agao.....LOOK needed to bring users to its OWN site.

and it has failed.

and LOOK is close to being gone.