lok - the trouble with paid search engines

I do not hold LOK but did so in the past....
the trouble with paid search engines is if you want to do a legitimate search for a topic the search is not objective and does not necessarily give you the best answers ....you just get results based on which companies are willing to pay the most for preference listing......
I would not legitimately use Looksmart as a search engine for this reason, it just becomes a quasi-business listing posing as a search engine.
I admire the companies survival instincts though...
regards