lok's approx. "value" today is $6.77cps, page-2

re: lok's approx. is $6.77cps.... Like a "Jigsaw puzzle" all the "parts" are coming together.......

< Topix Delivering Local News Search to Ask Jeeves

Topix.net today announced that it has been selected by Ask Jeeves, Inc. to provide news to Ask Jeeves for its Local News channel. Through this partnership, Ask Jeeves becomes the first major search engine to feature Topix.net’s news technology.

Topix.net provides visitors to Ask Jeeves access to local news gathered from over 7,000 sources. Unlike any other news aggregator, Topix.net provides localized news for over 32,500 U.S. and international localities. Ask Jeeves’ utilization of Topix.net includes the use of NewsRank™, Topix.net’s algorithmic story editing technology, which improves the user experience by leveraging a set of semantic category filters to improve the relevancy of the news selection in favor of major and interesting stories.

“We’re excited to provide Ask Jeeves’ users with neighborhood-level local news,” said Topix.net Chief Executive Officer Rich Skrenta. “By featuring the news we aggregate from every newspaper, radio and TV station, and thousands of other sources, Ask Jeeves users will be able to quickly find the news that matters to them.” >

http://www.searchenginejournal.com/?p=885

What's next? A "FindArticles in... " button for all players???

Well, it does seem a natural, most would agree. The 'cosy' network of publishers & media Co's that has formed of late, will ALL take the Topix.net (local & national) "news" feed to ALL their respective sites. This not only provides an 'up to the minute' service to the many "users" of those sites, but also provides "shared revenues" daily, for all levels of direct involvement. (Via Contextualised ADS).

Newspapers & magazines, TV sites, etc, all have archives "chock-a-block" full of historical (& interesting) articles on many & varied topics. These (articles) are then indexed into Looksmart's FindArticles. The articles (following some "slicing & diceing") find their way into the many (currently 181 & more to come) Looksmart Verticals. Looksmart's Furl "collects" even more articles (by the minute) each day, & the more 'popular' ones (contextualised with suitable ADS by Looksmart), also end up in the Looksmart FindArticles "bank" and Verticals, accordingly.

All (other) participating publishers & media Co's (simply), then install a "FindArticles in... " BUTTON on their individual sites that allows their "users" to search the web for articles relating to their chosen topic of interest or, individual passion. The BIG Portals provide page one results for the FindArticles "Brand" and will continue to do so, as they also have an interest in retaining existing (general) web search, on most of these sites, they have, already.

Try it out yourself. Choose a particular interest (of yours) and then use the search term ("FindArticles in/on...") as a prefix to it, on most search sites. I've chosen Google & water skiing, with a search term of ..... "FindArticles in water ski-ing"

http://www.google.com.au/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial_s&q=FindArticles+in+water+ski-ing&btnG=Search&meta=


Looksmart's Verticals are very prominent in those results, as can be witnessed. Each page of results has Looksmart "banners", etc

The most popular articles contained within those Looksmart Verticals are then "contextualised" with ADS by the origional content (article), publisher provider. Revenues from any resulting "CLICK THROUGHS" are then probably "shared" with the partners concerned.

Will it work?? You betcha!! There are hundreds of millions of "eyeballs" each month initiating search requests from those very same sites daily, already!! How in the hell has GOOGLE, (adsense), Yahoo, MSN & AOL recieved the bulk of their revenues, if not from partner sites??

Now, with publisher/media Co's regaining control of their "own" advertisers, placing ADS on their "own" content, it then becomes imperative that they then (ALL) "promote" the "FindArticles in..." BUTTON, to further increase their own (individual) revenue generating prospects!! It becomes the ultimate, "you scratch my back, etc"

So, this "FindArticles in..." concept (& BUTTON) will quickly become the new search "standard", rather than the exception. Promotion within their (own) print media, can ensure this happens.

Just MHO, but, wait and see......
:)

LC