Long-term investors, page-205

As for the Australian read through, NZ & Australia made baby nutrition, supplements and food continue to resonate with consumers. The growth rates of the middle of this decade may have faded but are still credible. As the likes of A2 Milk have pointed out , it costs more and takes longer to grow distribution the traditional way in China, and should other Australian brands reach the share and recognition which they have, they could expect a similar challenge. Niche products such as goat infant formula and ambient yoghurt appear to be the next hero’s, but time will tell how long the fad will last.

https://www.livewiremarkets.com/wires/china-journal-musings-from-a-small-cap-investor