New Page: Just a little Reminder ...worth re-reading whole article ...note last 2 lines of Article!
http://www.smh.com.au/business/reta...triples-full-year-profit-20160818-gqw7ur.html
Ms McBain said Bellamy's aims to have its products available to anyone who wants to purchase it and since the 2015 shortage has increased supply by purchasing milk products from Fonterra's plant in Darnum, near Warrigal in western Victoria.
According to its annual report the company has $66 million worth of formula and food either in transit, warehouses or ready to be packaged. This time last year it had only $17 million worth of stock on hand.
"We will be making sure, as we did last year through the Singles Day period, mums can always access through our online store, but equally we will be making sure mums in China will be able to access our products through the e-commerce platforms," she said.
Bellamy's estimates its market share in China at 1 per cent, or 3 per cent online.
The company sold $178 million worth of baby formula and food in Australia, up from $107 million the previous year. Sales in China went from $14 million to $62 million, while sales in Singapore and Vietnam had a modest decline from $4.7 million to $4 million this year.
Bellamy's has become one of the market's darling stocks in recent years since listing in August 2014 and strong sales of its products to China has seen the stock surge.
Ms McBain said regulatory changes in China in early 2016 to improve product registration rules for infant formula should actually help the company.
"We have a positive view of the regulatory changes announced and believe they will further strengthen Bellamy's growth opportunities in China where the Bellamy's brand and our trusted, safe, organic products are highly valued by consumers," she said.
Ms McBain said that the investments made in 2017 would "build strategic platforms for long-term sustainable growth for shareholders beyond FY17". 
