look announcement

LookSmart Announces New Generation of LookListings
7/8/2003 8:31:00 AM









SAN FRANCISCO, Jul 8, 2003 /PRNewswire-FirstCall via COMTEX/ -- LookSmart (Nasdaq: LOOK, ASX: LOK), a global leader in search, today announced the industry's most advanced paid inclusion product. New LookListings(TM) will make it easier for businesses of all sizes to purchase cost-effective traffic and manage their campaigns across the LookSmart Network of distribution partners. LookListings replaces the company's former "Small Business Listings" and "Large Business Listings" products.

"Ever since we launched our online small business product last year, we've been hearing from customers who want to list more than just their homepage and have more control over their campaign management, yet didn't have the budget to qualify for our large advertiser solution," said Peter Adams, chief technology officer for LookSmart. "New LookListings will let these customers drive traffic to any number of category and product pages, increasing sales and improving ROI, while also giving large advertisers increased flexibility in the way they manage their campaigns."

Advanced features of new LookListings
Combines best of small business, large business listing products
-- Businesses of all sizes may now add search listings for multiple pages
on their Web site, including home page, category- and product-level
pages. Driving customers closer to the point of sale is one of the most
effective ways to increase traffic while maintaining
conversions-to-sale and overall ROI.
-- Pre-set cost-per-click (CPC) pricing based on the advertiser's business
category. No auctions, no bidding wars.

#1 in paid inclusion reach, lead volume
-- Businesses can use LookListings to reach millions of users each month.
LookSmart serves more than 1.5 billion searches across a network that
includes Microsoft's MSN, About.com, Road Runner, CNET, InfoSpace and
search services such as Inktomi.
-- LookListings puts businesses into the main body of search results,
where 74%* of search users click. The result: an average of
100-200 leads per listing per month, vs. 10-20 leads per month for most
paid inclusion programs.

Advanced account management tools
-- All customers now have access to the LookSmart Reporting Center. This
easy-to-use, online resource enables businesses to monitor the
performance of their LookSmart listings, making campaign analysis,
management and optimization simpler and more effective.


"We feel that the changes to LookListings will allow our clients to provide a deeper level of content, resulting in more qualified traffic and a better ROI for our marketing programs," said Dave Knight, CEO of search engine marketing firm dMedia.