Here's the reason. Away we go.............SAN FRANCISCO, July 9...

Here's the reason. Away we go.............

SAN FRANCISCO, July 9 /PRNewswire-FirstCall/ -- LookSmart (Nasdaq: LOOK, ASX: LOK), a global leader in search, today announced a multi-year agreement with Terra Lycos (Nasdaq: TRLY; Madrid Exchange: TRR), the largest global Internet network, for search distribution on Lycos, one of the top portals in the United States.

As part of the agreement, LookSmart will provide its new high-relevance, high-value commercial search product to Lycos beginning late in the third quarter of 2003. LookSmart will become the primary provider of general Web search results for a large number of high-value commercial terms. In addition, Lycos will have the option to resell LookSmart's LookListings(TM) to thousands of Lycos InSite(TM) customers, Lycos's successful paid inclusion and paid placement search engine marketing platform.

"We're pleased that Lycos has chosen to become the first client for our new high-value commercial search product," said Jason Kellerman, chief executive officer of LookSmart. "For many commercial searches, LookSmart provides industry leading relevance, thanks to our unique combination of technology and professional editorial content. In order to maintain and extend our leadership in paid inclusion, we've invested in building a distribution product around these 'optimized results sets,' and are now beginning to see dividends from our investment. We are very pleased to provide our advertising clients with access to Lycos' high quality users."

"Lycos has a deep heritage in Search, and our continued investment in products, technology and partners is core to our strategy," said Tom Wilde, global manager of search services for Terra Lycos. "By integrating LookSmart's highly relevant commercial search listings into Lycos, we are demonstrating our commitment to providing the best search experience on the Internet."