Looking for sensible explanation, page-65

WT... ???
If they started the first BNPL business, its not really something they should be very proud of you'd think...???

They probably should pretend to be a new recently launched biz/ company...   :-\

They have just announced to the world that they are the first and worst ever BNPL company. They should sack their PR and Marketting firm- they have just crucified them. 
I say this in regards to the headline, not the actual article. I've researched the company and its not something you'd have many investors ready to jump ship from APT or Z1P. And given that they are not in the same market, or in competition, they wouldve done better not to mention APT. 

I think they have tried to jump on APT's coat-tails, and theyve totally missed and landed face first in the mud. 

I wish them luck, and hope it works out for John Wylie.
I'd still sack the PR/ marketting super-stars.