Timmyd, Des holds a siginificant stake in the company, which is a carry over from the merger days with bronson marketing... its across his personal and co shares
As for the announcement, its fantastic news that we are getting repeat orders already w/out major promo...this tells me the product is good and in demand.....I wonder if Walmarts competitors will jump on board over the next 12 months or so.
As for market share, remember this product is in the premium segment which I beleive is something around $150m...
What I like most about this co is that management are taking it from a small spec into a solid sustainable business that has real potential to dramatically increase sales and of course profit...who knows what lies ahead....
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