i hate posting this type of analysis but here goes
5500 stores at 7 sales per week or 1 per day at $39 gives us revenue of $1.5m per week at a supposed margin to mut of say 20% is approx net of $15m this constitutes less than 1 % market share.at some stage they will have to release actual sales if they are anything like that then this stock is worth at least 10 to 20c