How memories of old threads come flooding back. The Solagran product Bioeffective A has a TGA listing as an L medicine - L 134782. This means that, unlike an R registered rating, Solagran "must not make claims or imply that they will be useful in the treatment or prevention of serious illnesses that would require the involvement of a health professional."
"Generally, listed medicines can be purchased off the shelf at supermarkets, health food shops, pharmacies and other retailers."
http://www.tga.gov.au/consumers/education-consumers-registered-listed.htm#.VCyl7VeM6AY
So the marketing handicap for Solagran is that they can't make claims that Bioeffective A will be useful. The marketing advantage is that Bioeffective A could be freely sold off the shelf in supermarkets, etc. .
The extraordinary thing, IMO, is that Solgran cripples the sales of Bioeffective A by requiring it to be sold as a "Practitioner only" product? Search for Solagran at
http://www.oborne.com.au/products/category/IRTKEUIS anti-oxidant-formulas
The unfortunate result is that Bioeffective A is invisible to customers browsing for health products on open shelves at "supermarkets, health food shops, pharmacies and other retailers."
By the way, TGA's registered R medicines also include most over-the-counter medicines (like painkillers, antihistamines, anti-fungal treatments). Owners of R rgistered medicines can make claims about the medicinal properties of their medicines, unlike Solagran with its crippling L listed Bioeffective A.
This strangulation of sales seemed daft in threads of many months ago. It continues to seem daft.
Why does Solagran restrict its distribution to practitioners only? I guess because they have a self-important view of their product, and to sell it at supermarkets would be below their dignity.
Are there any other suggestions?
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