LookSmart Debuts Newly Branded Vertical Search Sites with...

LookSmart Debuts Newly Branded Vertical Search Sites with Corresponding Ad Units, Including Paid Listings and Banners

Tuesday August 9, 7:00 am ET

''LookSmart Education'' Includes Five Newly Launched Sites

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 9, 2005--LookSmart (Nasdaq:LOOK - News; ASX:LOK - News), an online media and technology company specializing in vertical search, today unveiled its first LookSmart-branded vertical cluster of sites which allows advertisers to seamlessly place ads across a cohesive, vertical search channel. LookSmart has rolled its 10 educational sites, including five new sites, into a single cluster: "LookSmart Education." All LookSmart vertical sites now offer several choices for advertising with search Pay-Per-Click (PPC) products, as well as banners, rich media and other units.

As a result, advertisers can deliver targeted advertising to demographically relevant consumers such as teens, collegiates, parents and busy moms.

"LookSmart makes it simpler and easier for advertisers to locate and reach the audiences they're after," said David B. Hills, president and CEO of LookSmart. "Plus, they can tap the power of LookSmart's technology to match demographics and keywords across these sites for increased reach and frequency of message through a variety of ad units."

In addition to implementing a consistent look and feel to its existing education sites launched in March, LookSmart rounded out this vertical category with five additional sites focusing on:

Intellectual Trends; "How To" Research; The United States; Science, and "Zinkle."
(Zinkle, for kids, does not carry the same advertising units as the other sites.)

Visitors to any "LookSmart Education" site will find essential versus exhaustive search content and related tools to fulfill a passion, need or repetitive task. All articles on these sites are free for users to find, save and share.

Added Hills: "By creating one overall brand we allow consumers to trust in the LookSmart name. When you're searching for information and want to cut through the clutter fast, LookSmart is where to look for what you need. Here you can easily find what's important, and then save and share content that's essential to your needs."

The LookSmart Education channel includes:

www.looksmartusa.com

www.looksmartjrhigh.com

www.looksmarthighschool.com

www.looksmartcollege.com

www.looksmartmom.com

www.looksmartparents.com

www.looksmarthowto.com

www.looksmartscience.com

www.looksmarttrends.com

and for kids .....

www.zinkle.com

Content for LookSmart's vertical sites are extracted from thousands of published journals and magazines, with an archive going back to 1984. The company plans to launch additional LookSmart-branded vertical clusters.

About LookSmart®

LookSmart is an online media and technology company specializing in vertical search. The company provides relevant content, advertising and technology solutions for consumers, advertisers and publishers. LookSmart's owned and operated vertical search sites are where customers look for what they need. The Company's sites and web tools offer essential search results with the ability to find, save and share articles. In addition to owned and operated properties, LookSmart's distribution network includes selected, monitored syndicated publishers and search engine partners that maximize advertiser ROI.

Distribution partners include Lycos, CNET, InfoSpace (Excite, MetaCrawler, Webcrawler), Cox Interactive, Apple's Sherlock, and U.C. Berkeley. LookSmart offers a comprehensive and customizable set of syndicated solutions for publishers to grow their advertiser relationships and audience. LookSmart is based in San Francisco, California. For more information on LookSmart, visit

http://www.looksmart.com or call 415-348-7500.

:)
LC