Lorenzo to launch JL99x at Eicma

Hi all

I have seen a couple of references to Lorenzo launching the JL99x at Eicma.

If true the strategy appears to be ‘branding’ of a workhorse like the CUmini. Similar to the branding of the CUx with Ducati.

They talked about it earlier in the year and I figure it also dovetails into the MotoE ‘paddock transport’ strategy.

Good publicity too for when the Bird marketing of the CUx and CUmini into India starts

They are certainly adopting a multi-pronged marketing strategy

Could I put a call out to K to work some of his research magic re images etc to verify?

Cheers