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Hi allI have seen a couple of references to Lorenzo launching...

  1. afd
    2,059 Posts.
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    Hi all

    I have seen a couple of references to Lorenzo launching the JL99x at Eicma.

    If true the strategy appears to be ‘branding’ of a workhorse like the CUmini. Similar to the branding of the CUx with Ducati.

    They talked about it earlier in the year and I figure it also dovetails into the MotoE ‘paddock transport’ strategy.

    Good publicity too for when the Bird marketing of the CUx and CUmini into India starts

    They are certainly adopting a multi-pronged marketing strategy

    Could I put a call out to K to work some of his research magic re images etc to verify?

    Cheers
 
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