Interesting that Forager takes the view that new entrants will...

Interesting that Forager takes the view that new entrants will have a tough time replicating FIG's sales success.

Looking at online reviews of the product, my impression was that many people signed up just to take advantage of the offer of first year's free insurance. Presumably, after a year, people either forget about it or become too accustomed to the peace of mind that the insurance brings to cancel.

Either way, there is no doubt the combination of standard telemarketing persistence and a lure of 1st year's free insurance is very effective at signing up customers.

However, one would also think this is rather easy to replicate for rival direct call life insurers. I don't quite see how their sales strategy is some kind of a large moat that others can't copy.

I first became interested in this stock due to low multiples, but going to watch from the sidelines to see how rivals respond, and if indeed they can sustain their prodigious sales growth.