Fbr need to focus on getting HX machines out there and building houses, generating revenue and becoming a self sustaining organisation, and this needs to be their only goal for the time being. I'm not calling for mass redundancies as the team can be retrained and assigned with the task at hand.
Side projects need to be put on hold for the time being until they have commercialised the HX and can show the market that they can deliver on the project that got investors interested in the first place. Once they are out there in the marketplace they can then look at improving laying speed or producing DST cranes or other projects, but for now the minimal acceptable product needs to be deployed.
The first iPhone was a success because it better than the alternatives at the time and it sold enough to fund future improvements and get to the iPhone they have today. FBR need to see the HX in the same way, what is the minimal acceptable product and focus on delivering that to the market. Until they can deliver that, the FBR/FBA structure is redundant if they plan to continue developing the HX above and beyond the minimal acceptable product.
Executive pay needs to be slashed to $100k per year across the board, and directors need to buy shares on the market as a sign of confidence in the company.
Shareholders need to be given timeframes as to when the first batch of HX's will be finalized and out in the market. Even if they said that by December 2020 the first batch will be completed, I think sentiment would do a complete backflip from where we are right now.
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