my take on what's going on fbotha, is that the guys have bought...

my take on what's going on fbotha, is that the guys have bought into a good business. They will do well with it and it will make money.

and that is great for a private company.

but for a public company that doesn't necessarily mean much at all. when trading shares most of the game is about perception. financial cards just aren't sexy to start with. i reckon it will always be a business that will be undervalued by the market.

and then there are the current financial circumstances of the world. people will have a natural fear of buying stocks in a company like this that is linked to consumer spending.

while it may be a great business, there is just nothing here to attract new shareholders at a sufficient intensity to significantly lift (and then sustain) the share price.