Minor accounts - a reliable, quick and cheapish way to grow -...

Minor accounts - a reliable, quick and cheapish way to grow - providing something people are asking for. A practically guaranteed positive, though potentially small, if it added say an additional 1% to accounts over the next year or more. They have time to release 10 more similar smallish features.

Big idea - crypto for example - takes a year of development and lots of $$$. Maybe it's a roaring success and they grow an extra 50%. Or maybe it doesn't work out as planned, and they have to write off millions in dev costs/time, and miss out on the other features they could have been developed in that time.

But either way, they seem to be getting the small features done whenever they have time (small improvements accumulating into improved growth and usage), and they're also surveying the user base to work out which big features to focus on next (I didn't get surveyed, but I think some other people already have been). So they may have already decided which big features to be working on in the background, though I have not seen it announced yet.

Recently, it was all about the app updates and US trading. Those are released, with just refinements remaining. So they'll have time for big things about now.