It's a great idea to cover the SP price raising prior to...

It's a great idea to cover the SP price raising prior to placement to get a higher placement price in the next 3 months.

Many companies that offer these loyalty options DO fall back in price once the record date is passed, as a lot of traders specifically target these deals to make money (Inside Trader is one that does that)
BUT, Mark Smyth and Cityview are not silly and know exactly what they are doing.
You can bet your boots that the timing will also coincide with great news that will keep the sp price buoyed.
It's not a desperate plea for cash, or the price would be higher - this is a real 'gimme' for us, and a clever one imo. Love it........