Toyota Motor North America reported that its second-quarter vehicle sales increased 9% year-over-year for 2024, for a total of 621,549 units.
This was achieved in large part thanks the soaring electrified vehicle sales.The Japanese manufacturer currently offers 29 electrified models—including hybrids, plug-in hybrids, EVs and a fuel-cell electric vehicle—two more than it did last quarter. In Q2, Toyota sold 247,347 electrified vehicles (up 63% year-over-year), representing nearly 40% of the group's total volume.
Electrified vehicle sales in Q2 2024:
Toyota: 215,410 (up 68%), 40.4% share of overall sales
Lexus: 31,937 (up 35%), 36% share of overall sales
Total: 247,347 (up 63%), 39.8% share of overall sales
Our focus is on plug-in vehicles—both EVs and PHEVs—and that appears to be the fastest-growing segment in Toyota's sales breakout.
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