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lum ann., page-2

  1. 688 Posts.
    ASX Announcement Details



    Date Issued Time
    Reads well IMHO




    LUMACOM LIMITED 2003-04-14 ASX-SIGNAL-G

    HOMEX - Perth

    +++++++++++++++++++++++++
    West Australian based Lumacom has announced today (through its joint
    venture partner, Mega Profile Limited in London) that it has
    contracted the international fashion and lifestyle group HUGO BOSS
    and TAG Heuer as principal advertisers for Lumacom's first screen
    installed in Europe.

    One of the World's leading fashion names, Hugo Boss, along with the
    benchmark in chronographs and sports watches since 1860, Tag Heuer,
    will be seen on the high profile, giant Lumacom Screen in Barcelona
    in time for the Spanish Grand Prix commencing May 4th.

    The Lumacom screen is currently being installed at the very prominent
    Barcelona tourist location, the Maremagnum complex. Combined with the
    increased influx of tourist population as a result of the Grand Prix,
    this provides Lumacom with an outstanding forum for its European
    release. The screen is expected to be the first of a large number of
    Lumacom screens forming a network of outdoor advertising displays
    across Europe.

    TAG Heuer and HUGO BOSS, both partners of the McLaren Mercedes
    Formula One Team, have seized the Spanish Grand Prix opportunity,
    which promises direct flow on benefits for the Lumacom/Mega Group
    consortium via increased coverage, interest and excitement in the
    site generated by the high profile international event.

    Mega Profile is finalizing negotiations with other international
    brand advertisers for contracts of this calibre on the Barcelona
    screen and other as yet undisclosed sites across Europe. The revenue
    stream conforms with previously announced projections for the site.
    Eleven additional screens of varying size and specifications are
    currently being negotiated. These opportunities emanate from a recent
    Mega Profile Group conference held in Berlin at which senior Lumacom
    marketing personnel and the Company's Managing Director, Mr Rodd
    Sala, attended and presented to all 13-country constituents forming
    the Mega Profile Group throughout Europe.

    Mr Sala said, "The Berlin conference provided an ideal opportunity to
    address all members of The Mega Group and we are excited by the
    prospects of a Europe-wide network of Lumacom screens". He also
    added, "The Lumacom advertising network strategy was well received
    and as a result Lumacom anticipate a rollout of its screen technology
    throughout Europe to continue progressively. We are proud to
    associate ourselves with such prestigious brands as TAG Heuer and
    HUGO BOSS."

    FOR FURTHER INFORMATION, refer to www.lumacom.com.au

    Authorised by:
    Rodd Sala
    MANAGING DIRECTOR
    Ph: 61 8 9228 8577
    Fax: 61 8 9228 8677






 
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