this lack of information and response to social media etc is the exact short coming NC/Lynas has admitted to previously
it is one thing to underestimate the impact of social media once but to do it consistently means lack of managerial direction to address it even though it is a known problem
a social media watch should have been in place
as soon as the BS was released and was seen to have an affect on the SP a trading halt should have been called so that all shareholders are equally informed even if just to reject confirm clarify the rumor
it may be true false or misinterpreted by SMSL Fuz or others but now it is around the world by reuters and no response from LYC so it will be news and LYC response will be too late as usual - the damage will have been done
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