It's great to see a CEO putting his own money in but let's not get carried away. From what I can tell he is on $600K+ a year, and if he resigns (6 months notice..but typically a CEO would get shifted out pretty quickly upon resignation) a payout of 12 months salary ($600K) so unlike your everyday investor, if ISN happened to fall over, his risk is minimal, if not non-existent. Regardless he doesn't hav to invest (unless it was part of his agreement for taking on the role) so you'd have to consider it a positive, I just wouldn't be placing too much emphasis on it.
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