The reason it is going south is that there are day traders out there, who cannot believe that they have finally cracked it for a nice earn. We all know that 90+% of day traders lose. Anyone selling these at the moment with a heap of information still to come proves my point.
See, the thing is , is that when you are used to losing, it disrupts the 'life force' and twists ones mind in to doing very silly things. (Like selling ......)