mad ramblings - good reasons, page-3

I think you are probably way too low on the 10% reduction for our product being cheaper.

You are comparing something you hopefully only need to use over the period of a month with bandages that need to be worn for years in some patients.
So I think the market would shrink in $ terms, but that it will be a positive for us in the end, because being significantly cheaper for hospitals and the like will get us on their shelves much quicker than simply working better.