For me, the big question for the Australia launch is whether we...

For me, the big question for the Australia launch is whether we get the "Hong Kong treatment" or the "USA Treatment". That is massive marketing or no marketing (or somewhere in between).

I recall the launch of the Olay Eyes series in Australia back in 2016. For a few months I was seeing it on TV every day. My daughter kept asking "isn't that your OBJ thing?" To which I would reply a curt "No it is not" and walk off in huff. Really hoping we can have that conversation again for Magnemasks.