Olay is a well established reasonably priced trusted brand.....sure it’s a new product and hopefully initial sales will be strong - the thing with beauty products are - if it works customers will return, if it works and is reasonably priced more will return and spread the word, sure you will lose some customers to different fads / product - but you will gain some too! It seems that initial sales have been very strong as have reviews - which is highly likely to be the reason behind more countries being added to the rollout - at this stage, you can’t really ask for more than that! If this goes global - and is successful, then there would be potential for the wand to follow, get people on board with this globally and it will pave the way for all the other products. IMO
OBJ Price at posting:
2.3¢ Sentiment: Hold Disclosure: Held
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